FOR IMMEDIATE RELEASE

LOOK UP TIMES SQUARE LAUNCHES THANKSGIVING DAY WITH TRIPLE BILLBOARD TAKEOVER CELEBRATING GLOBAL CREATIVITY, HUMAN CONNECTION AND NEVER-BEFORE-SEEN VIDEO PORTRAITS

New York, NY – November 2025 This Thanksgiving Day November 27th, Times Square becomes a global stage for light, gratitude, and creative expression. The public art initiative LOOK UP will debut a one-day-only digital exhibition featuring more than 40 international artists, visionaries, and cultural icons across three massive digital billboards in Times Square. offering a powerful, collective message of hope, unity, and imagination. What does “LOOK UP” mean to you? Whether it’s a mantra, a message of hope, or a moment of reflection, your words can move millions.

Each contributor shared a one-minute vertical video portrait of what LOOK UP mean to them, which will broadcast throughout the day on two flanking billboards and one central billboard rotating twice an hour. These intimate, visual meditations include never-before-seen video, reflections on transformation, and tributes from voices across art, music, dance, fashion, film, and creative industry. 

Highlights include a rare appearance by Tupac Shakur, captured by legendary photographer Michel Haddi and displayed publicly in Times Square for the first time, alongside the powerful final recorded message from Sir John Hurt, revealed in a moving film portrait by renowned British celebrity photographer Andy Gotts, MBE never been shown to public. Honoring the spirit of Andy Warhol, historical figures from the iconic Studio 54 era including Nikki Haskell, The OG Influencer Studio 54 Robert Dupont, Factory Boys, and Karen Bystedt, Photographer/Artist bring the legacy of pop culture and creative rebellion back to the heart of New York. Dance takes center stage with electrifying contributions from Buglisi Dance Theatre and Dance Parade NYC, uniting movement and meaning. International contemporary artists such as Nathan Brujis (Peru), Juan Garaizabal (Spain), Diane Detalle (France), Rossella Vasta (Italy) and many more present striking new works, transforming Times Square into a global open-air gallery. Wellness and Health experts give their voice with powerhouse Gordana Biernat, Oprah SuperSoul 100 teacher, Ash Ruiz, Spiritual Teacher, Helene Beck, Coming from the Heart Podcast and more. Max Tucci, author and third-generation Delmonico’s restaurateur, Laura Geller, beauty ambassador, QVC and Forbes 50/50 List and the Perfect World Foundation who have honored of notable figures like Sir David Attenborough, Dr. Jane Goodall, and HSH Prince Albert II of Monaco. A surprise pop up planned for the day in front of the billboards including a special performance and Thanksgiving celebration. 

“LOOK UP is a call to awaken the spirit within,” says curator Rachel D. Vancelette, founder of LOOK UP  “Even in the chaos of today’s world, there’s a quiet center,  a creative spark. LOOK UP invites the world to reconnect with each other and with the idea that meaning still exist all around us.”

This initiative is presented in collaboration and support of Times Square Alliance, who has allowed this public activation as a celebration on an important holiday of Thanksgiving, helping provided a moment of reflection, reconnection, and shared light. 

GLOBAL GATHERING OF LIGHT LOOK UP features a constellation of international creatives, including:

• Michel Haddi, whose legendary portraits of Tupac, David Bowie, and Kate Moss defined an era

• Andy Gotts, MBE, Celebrity Photographer revealing Sir John Hurt’s last video message to the world

• Karen Bystedt, showcasing her famed Lost Warhols portrait series

• Rossella Vasta and Jacqulyn Buglisi, co-creators of The Table of Silence Project 9/11, presented annually at Lincoln Center

• Lindsey Nobel, exploring digital-human interconnectivity through her “Liquid Line” series

• Juan Garaizabal, whose monumental light sculptures rebuild lost architecture

• Ash Ruiz, spiritual teacher and former Menudo member, sharing a message of joy and inner peace

• INViDA, DJ/producer with over 6M global streams, fusing house, dance, and pop

• Consequence of Energy, a rock band produced by Garth Richardson, exploring emotional duality in their debut album

• Laura Geller, beauty entrepreneur empowering women over 40 through timeless style and authenticity

• Gordana Biernat, Oprah SuperSoul 100 teacher and philosopher inspiring inner truth

• Nikki Haskell, iconic Studio 54 “It Girl” and one of TV’s original celebrity hosts

• Max Tucci, author and third-generation Delmonico’s restaurateur, celebrating legacy and hospitality

• Robert Dupont, one of Andy Warhol’s original “Factory Boys,” symbol of 1970s creative glamour

• Charlotte Stone, award-winning photographer and U.S. editor at Snap Collective Publishing

• Nathan Brujis, Peruvian abstract painter exploring metaphysics and cosmic space

• Diane Detalle, French-American abstract artist known for large-scale emotional canvases

• Lisa Dawn Gold, conceptual sculptor pushing boundaries of material and form

• Matthew “Matt” Enger, NYC pop abstractionist with cast-acrylic color expressions

• Helene Beck, motivational speaker/host Coming From The Heart podcast, promoting resilience & healing

• Karin Ebbesson / House of AnnaLisa, Louisiana-based photographer capturing dreamlike natural worlds

• Nicollette Ramirez, curator and podcast host (Art World Confessions, Beez & Honey)

• Deborah Yasinsky, Bronx-based surrealist exploring ritual, memory, and transformation

• August Quinn, multidisciplinary digital artist/ painter mixing pop surrealism with nostalgic 3D worlds

• Zdravko Toic, Croatian-American abstract painter creating textured, emotional landscapes

• Snap Collective Publishing, empowering independent artists through print-on-demand art books

• The Perfect World Foundation, a Swedish NGO honoring environmental stewards like Jane Goodall

• Taye Yun, global curator and brand strategist fusing culture, design, and storytelling

• Payal Arts International, New York-based curator blending visual art, wellness, and energy healing

• MIAOHUA 妙華, a design collective centered on wisdom, spiritual light, and energy

• Manuela Picchi and Andrea Caporali: Italian textile expert and Italian engineer in hotels and more. 

• Jeff Rogers, veteran music manager and producer celebrating four decades of creative entrepreneurship

• John Friia (@Here_in_NY), NYC historian telling hidden stories of the city to millions online

• Greg Miller / Dance Parade NYC, founder of the movement-based celebration of global dance

• Kreëmart, an experimental platform that fuses edible art with immersive experiences

Each video features an embedded QR code connecting passersby to full-length films and artist voices transforming Times Square into an interactive, open-air gallery. A mascot will hold a IPHONE that will virtually reach out into Times Square to present the reels while audiences can scan each code that catches their attention for a longer message directly to their phones. LOOK UP is a global creative initiative dedicated to reconnecting humanity through public storytelling, creativity, art, and technology. By illuminating messages of hope, unity, and imagination in some of the world most important city centers. LOOK UP invites audiences to slow down, reflect, and look up together. The project will continue travel to other international global cities in 2026 supported by INTROXPERT and carry news voices on each iteration. 

Website: www.lookuptimesquare.com  Instagram: @introxpert9 Press: press@introxpert.com | info@introxpert.com 

WHAT: LOOK UP Times Square – Digital Art Billboard Takeover
WHEN: Thursday, November 27, 2025 (Thanksgiving Day), 12:00 AM–11:59 PMHOW: One-minute video portraits looped throughout the day with interactive QR codes for full films and artist bios
WHERE: Times Square, New York City (Three digital billboards)  1560 BROADWAY BETWEEN 46TH AND 47TH STREET (ABOVE PELE STORE)  1619 BROADWAY (BETWEEN 49TH AND 50TH STREET (ROOFTOP BILLBOARD)  1500 BROADWAY BETWEEN 43RD STREET AND 44TH STREET) (ABOVE CARLO'S BAKESHOP) 

Media Information: 

LOOK UP TIMES SQUARE: is a groundbreaking public media experience that transforms the iconic digital billboards of Times Square into a unified, immersive storytelling platform. At the heart of one of the world’s busiest intersections, this initiative invites millions of daily passersby to "look up" shifting their gaze from screens in their hands to the sky-high, synchronized digital displays surrounding them. By blending art, culture, technology, and storytelling, Look Up Times Square creates unforgettable shared moments and creative voices in one of the most visible and high-impact public spaces on the planet. 

What does Look UP mean to you? Whether it is mantra, a message of hope or a moment of reflection, your words can move millions. To reimagine Times Square as a canvas for collective human experience, amplifying voices, visions, and values that matter. Through synchronized screen takeovers, immersive visual campaigns, and creative collaborations with creatives industry luminaries. Look Up Times Square reimagines the world’s most famous intersection as a canvas for collective expression and unforgettable public moments. Times Square debuts with an interactive gallery of global creativity on Thanksgiving Day November 27th  2025.. With more than 1.5 million viewers daily, LOOK UP merges’ art, film, and technology into a shared meditation on connection and possibility. LOOK UP plans to travel globally to international cities to continue the shared experiences and collaborations. www.lookuptimesquare.com

Supporters:

Times Square Alliance: The Times Square Alliance is a non-profit business improvement district founded in 1992 that works to improve and promote Times Square. Its mission involves keeping the area clean and safe, supporting local businesses, and enhancing it as a cultural destination through public programming like art installations, concerts, and major events such as New Year's Eve. The Alliance also advocates for public policy, planning, and quality-of-life issues within the district. 

INTROXPERT:: Where Creators Thrive:
 Empowering creators to grow their careers, expand their network and connect with like-minded creators and worldwide experts. Connecting minds globally with top creative leaders from around the world. INTROXPERT presents the most in-demand creative experts while creating in-person events worldwide including supporting worldwide creative collaborations. IX has presented and supported Salmagundi Club, New York, Telluride Arts District, Telluride Colorado, The Wall Art Gallery, Miami and many more. INTROXPERT was born from the success of ART X PUZZLES, (www.artxpuzzles.com ) a pandemic-era initiative that turned contemporary art into collectible puzzles supporting First Responders. The project raised funds for organizations like First Responders Children’s Foundation, Women’s Alzheimer’s Movement, and The Ali Forney Center, and supported over 180 artists and 30 curators till 2023. Building on this foundation, INTROXPERT now serves as a global platform that connects over 200 creative professionals, fosters collaboration, and creates earning opportunities in the creative economy. Website: www.introxpert.com Instagram @introxpert9 Curator Rachel Vancelette: www.vancelette.com, www.introxpert.com